I come across a lot of business owners who want to raise money to expand their business. In fact, some of them are spending 40% of their time just on fund raising. While this is important, the million dollar question you should be asking yourself is – “Who should I raise it from?”
With a very active angel & VC network in India, it’s easy for a business owner to think that these people are their best bet. That is why they’ll spend countless hours preparing ‘the’ pitch deck and meeting tens & hundreds of investors who themselves don’t understand their business but give a lot of ‘gyan’ on how they can do better!
The easiest way to raise money is to raise is to RAISE IT FROM YOUR CUSTOMERS BY SELLING YOUR PRODUCT!!!
Yes, the answer is more sales! This is the easiest way to raise money and you can do it on your terms without giving out valuable equity and being answerable to others!