People Only Buy From People They Like!

This is an open secret – people buy from people they like. Yet, a lot of salespeople underplay the ‘Likeability Factor’ (LF). If you want to increase your sales, then you seriously need to get your prospects to like you!
Here are 4 ways in which you can improve your LF!

1. Don’t Sell!
Invite your customer for discussion in a reasonably good environment & treat them as your best friend without much expectations. Only then business will follow!

2. Get personal!
Build a personal relationship with your prospect! Ask them about their background and family. Small talk leads to big talk which eventually leads to sales!

3. Be a connector!
Help the customer connect to people with whom he can do business. If need be, lead the first or second meeting. Sacrifice your time & priorities. This is true salesmanship.

4. Find out the common link!
Try to get someone who the customer knows & you too. It will immediately up your LF by 90% and it will be a great conversation starter!